For the past decades television and technology executives in the US. Have been promings that views would use their remote controls for something other than channel surfing. Well. We’ve seen how that’s turned out. Ventures like Microsoft’s WebTV flopped. In Britain,however,that drem has become a reality .Thirty-one percent of Britain’s 26 million households have interactive TV ， compared with only 8% in the US. W% [5~N
How did Britain, a coutry not known for its high-tech powers ,achieve such dominance in interative television? Because cable was novelty in England until recently, the country was able to skip a generation of technology and go straight to digital TV , while US cable companies still upgrading their networks .Consumer behavior differs too .Fewer Britons own PCs ,and those who have internert access spend less time online than Americans, making them more willing to utilize Web-like functions on their TV sets. Rv-o__C
!
=gIYa
市場調研是對各種市場需求、產品適應性、發展或開拓新市場的方法等方面所進行的研究。 調研根據不同的目的可采用不同的方法。常規的市場調研可追溯到20世紀30年代的瑞典和法國。第二次世界大戰后，美國的公司在使用市場調研技術方面領先，這些技術很快傳遍西歐大部分地區和日本。
