套路四：試驗型 cr!I"kTgD 1.
特點：全文講述一個或一系列試驗，通常文章段落較多（一般五段以上）篇幅較大，背景比較陌生，細節千頭萬緒。但是出題規律極強，一旦掌握試驗型文章的兩把尖刀：實驗目的和實驗結論，就可輕松的搞定此類文章。 ugCc& ~` 2.
文章主題：實驗目的 ; R67a
V, 3.
判斷標志：文章開頭或題干中一般會出現：experiment, test, study,research, survey此類表示實驗的詞。 _V;J7Vz 4.
出題點及出題方式 q q`Uv U 1)
實驗目的：主題題 V}(%2W5X+ 2)
實驗結論：細節題 <sT a Xaq? 5.
真題舉例： r8 xH A Taste is such a subjective matter that wedon’t usually conduct preference testsfor food. The most you can say about anyone’s preference, is that it’s oneperson’s opinion. But because the two bigcola (可口可樂) companies—Coca-Cola and Pepsi Cola aremarketed so aggressively, we’ve wonderedhow big a role taste preference actually plays in brand loyalty. We set upa taste test that challenged people who identified themselves as eitherCoca-Cola or Pepsi fans: Find your brand in a blind tasting. JvG t= v
Weinvited staff volunteers who had a strong liking for either Coca-Cola Classic (傳統型)or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thoughtthey’d have no trouble telling their brand from the other brand. U3Q'ZT Weeventually located 19 regular cola drinkers and 27 diet cola drinkers. Then wefed them four unidentified samples of cola one at a time, regular colas for theone group, diet versions for the other. We asked them to tell us whether eachsample was Coke or Pepsi; then we analyzed the records statistically to comparethe participants’ choices with what mere guess-work could have accomplished. #*~ ( Gettingall four samples right was a tough test, but not too tough, we thought, forpeople who believed they could recognize their brand. In the end, only 7 out of19 regular cola drinkers correctly identified their brand of choice in all fourtrials. The diet-cola drinkers did a little worse-only 7 of 27 identified allfour samples correctly. Fr
VD~; While both groups did better than chancewould predict, nearly half the participants in each group made the wrong choicetwo or more times. Two people go all four samples wrong. Overall, half theparticipants did about as well on the last round of tasting as on the first, sofatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participantsand Coke fans may really be able to tell their favorite brand by taste andprice. cx$Oh`-Car Ywni2-)< 56. According to the passage the preference testwas conducted in order to ___A_____
A) find out the role taste preference plays in a person’sdrinking
B) reveal which cola is more to the liking of thedrinkers
C) show that a person’s opinion about taste is mereguess-work
D) compare the ability of the participants in choosingtheir drinks
57. The statisticsrecorded in the preference tests show ____B____.
A) Coca-Cola and Pepsi are people’s two most favoritedrinks
B) there is not much difference in taste betweenCoca-Cola and Pepsi
C) few people had trouble telling Coca-Cola from Pepsi
D) people’s tastes differ from one another
58. It is impliedin the first paragraph that ___C_____.
A) the purpose of taste tests is to promote the sale ofcolas
B) the improvement of quality is the chief concern of thetwo cola companies
C) the competition between the two colas is very strong
D) blind tasting is necessary for identifying fans
59. The word“burnout” (Line 4, Para. 5) here refers to the state of ___D_____.
A) being seriously burnt in the skin
B) being unable to burn for lack of fuel
C) being badly damaged by fire
D) being unable to function because of excessive use
60. The author’spurpose in writing this passage is to ____A____.
A) show that taste preference is highly subjective
B) argue that taste testing is an important marketingstrategy
C) emphasize that taste and price are closely related toeach other
D) recommend that blind tasting be introduced in thequality control of colas
文章套路分析：在本文開頭我們已經發現了醒目的標志詞：test。在段首中也確定了該實驗（preference tests
）的實驗目的：“we’vewondered how big a role taste preference actually plays in brand loyalty.”由于市場上兩種口味接近的可樂競爭非常激烈，因此想做個實驗來研究人的口味傾向在商業品牌競爭中的作用，也即文章主題。于是找一群志愿者來做“瞎眼”試驗(blind tasting test)
，蒙住眼睛一會給你喝可口可樂一會再喂你百事可樂看能否區分。具體的試驗方法、實驗步驟、試驗細節由于涉及專業背景，大可不必關心，大膽略過。在文章最后，作者給出了實驗結論：“Ourpreference test results suggest that only a few Pepsi participants and Cokefans may really be able to tell their favorite brand by taste and price.”試驗最終得出無聊的實驗結果：由于兩種可樂口味過于相近，因此這群志愿者沒有區分出來，即實驗結果并未顯示口味傾向在商業品牌競爭中的作用大小。 w#o<qrpHf 從后面的設題我們也看到了“兩把尖刀”的重要性。第56
題是實驗目的，第57
題考實驗結論，58
要求對第一段信息做推斷，也和實驗目的有關。第59
題詞義題考到了對細節的推斷。60
題考文章寫作目的，也是在變相考文章主題，又和實驗目的有關。對于文中無聊的試驗細節，沒有一題涉及！ ( R0
